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CONTENT COPYRIGT MANAGEMENT

Web Content + Website Design = Marketing Success.

ATW creates powerful content and messaging to help you put your products and services on the map. Business success will always have to have the following criteria met: personable content, consistency, your key differentiators, what sets you apart from your competitors. From SEO content, press releases, advertising, print and design, we will ensure your every need is met.

Your content should accomplish these important goals:

In order to increase your company’s rank in the key word search results, and to attract, inform, and convert those visitors into business customers and clients, you must have:

  • Key Differentiators: What makes you standout, what makes you different?
  • Defining Features: What unique features do you have which will interest your prospective customers
  • Corporate Identity: Do your materials enhance your brand identity, image, your vision and mission whether in print or electronic format?
  • Target Audience: Who are you trying to reach and why? Are your demographic prospects getting what you are appealing to them?
  • Effective Content: Do not lose your prospects in the jargon, simply, speak to them in a language they can understand.
  • Materials and Offerings: Ultimately, meet the client’s wants and needs by creating unique products catered to enable them to achieve their personal and corporate goals.

Strong Copyright + Content = Customer Buy-In

For luck of better words, your site is ‘being read.’ Yes, your potential customers are scouring your site trying to decide as to whether or not their hard earned resources should be invested into your work. This decision ultimately is made on how well you communicate the value of what you offer. Your potential customers are reading your web pages, trying to decide whether or not to trust you. Their decision swings on how well you communicate the value of what you offer.

With respect to static (non-person) marketing nothing beats a good visual capture and written language. Therefore, within seconds your website and its content should make the sell. In must communicate competence, preciseness, and an ability to execute your offerings. Web statisticians estimate that a typical web consumers scans a page for relevant information. Less than 15% of them read the entire page and 85% of them exit the website within in less than a minute if they do not ‘see’ what they are looking for.

ATW’s web content meets strict criteria:

  • Appropriately themed pages focusing on the sub-mission (unique purpose) of each product offering.
  • We have a solid team of content writers mindful in providing authoritative, valuable, and properly cited content.
  • Proper keyword densities to help bolster your SEO optimization.
  • LSI (latent semantic indexing) standards.
  • Unique, usage of provided and original content.
  • Ideal word counts to bolster your SEO optimization and reader retention.
  • Internal and value added external content linking.

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